Blog
Insuring In-Transit: What’s Covered—and What Isn’t—On US Shipments
Sooner or later every jeweler, buyer or seller faces the same question: if I ship a ring, bracelet or loose stone, what will actually b...
P.O. Boxes and Fine Jewelry: What US Carriers Allow (and Don’t)
Buying, selling, or shipping fine jewelry through a P.O. Box raises practical and insurance issues that many people don’t expect. This ...
Signature Required: The Delivery Setting That Saves Claims
Signature Required: The Delivery Setting That Saves Claims
Sending high-value jewelry is a risk. Stones can loosen, prongs can catch, ...
USPS Registered vs FedEx Overnight: The Safest Way to Ship Diamonds
Shipping diamonds safely means controlling two risks: theft and loss. You want the fewest hands touching the package, clear proof of cu...
Reels vs Still Photos: Which Sells More Fine Jewelry Online?
Choosing between Reels (short video) and still photos for selling fine jewelry online is not a binary decision. Each format shows diffe...
Golden Hour or Cloud Cover? When US Outdoor Pics Look Best
Choosing between golden hour and cloud cover matters because the light does most of the work. For jewelry photography, the quality of l...
Phone vs DSLR: Which Makes Your Diamond Look Bigger on Instagram?
Instagram shrinks every photo and shows it on a phone screen. That means your diamond’s “size” on the feed is 90% about optics, angles,...
Tooth Test for Pearls: The Only Safe Way (If You Must)
People still talk about the “tooth test” for pearls, and yes—rubbing a pearl lightly against your teeth can give you a clue. But most d...
Lighter Test on Moissanite: Please Don’t—Here’s Why
Using a lighter to “test” moissanite looks simple on social media: hold a flame to the stone, and if it’s real, nothing bad happens. Pl...
Milk Test for Pearls: Cute or Useless? We Tried It
People love the “milk test” for pearls. Drop a pearl in a glass of milk and a real one should glow while a fake looks dull. It’s cute, ...
